Which ingredients should be included in an immunity formula ?
As fall and winter approach, immunity-boosting formulas are once again taking center stage in dietary supplement lines. For manufacturers and brands, the challenge is to offer a formula that is well-rounded, easy to understand, and distinctive, while selecting active ingredients that align with their desired positioning.
Which ingredients should you prioritise for an effective formula?
In a highly competitive dietary supplement market, developing an effective formula requires the careful selection of active ingredients with proven efficacy, high bioavailability, high-quality raw materials and regulatory compliance. Brands must focus on product innovation, transparency and differentiation to meet the expectations of increasingly discerning consumers.
Private label: an effective business model for accelerating product development
Private label products have established themselves as an effective model for bringing new products to market more quickly. They rely on well-established industrial processes, proven formulations and an existing production line. This approach reduces lead times, ensures quality and minimises technical uncertainties.